I think it is safe to say I am a 'serum' person. It is a conscious choice rather than just a preference. I believe serums are more easily absorbed by the skin exactly due to their consistency, which contributes to a more efficient result, I have to admit that a thinner consistency is more aplealing than the thick ones. Although I always look for botanical origin products when it comes to skincare, I have a spot for bio-tech as well. I guess they complement each other beautifully in order to achieve the desired goals. We all know there are many other factors that contribute to good skin; good genes, good level of nutrition, having an active happy life, etc. But if we can use the help of mother nature combined with high-technology, why not? In my forties, I would like to postpone, as much as I can any other procedure. Nothing against and don't get me wrong, it's just that I like when people see the happiness of the life I have lived so far in the form of subtle-looked after lines. I have tried CELLULAR POWER CHARGE NIGHT by La Prairie for a month and saw fantastic results almost straight away. It left my skin softer and brighter after a week and I saw my dark spots still remaining from my pregnancy fading. Because it's a night-time treatment, I don't think it interferes with my daily routine and it uses the skin ability to renew itself at night. i am yet to see its results on firmness, which will take more time and I am looking forward to it.